At the 2026 World Pork Expo, Clipper supported Virox and promoted Intervention Disinfectants with a focus on environmental safety and stewardship. This year, we introduced new marketing materials highlighting the “Dead Fish Test,” educating attendees on the environmental impact of disinfectants labeled with the Dead Fish/Dead Tree pictogram or the warning “Toxic to aquatic life.” This message resonated strongly with producers and industry professionals, generating significant booth engagement and meaningful conversations about protecting lagoons, waterways, and the surrounding environment while maintaining effective biosecurity practices.